Categories

A list of all this year's categories.

Basic entry - $275

Inclusive of 1 practice area, 1 industry sector and 1 geography. Additional selections cost $50

Geographic

After the first selection, additional categories cost $50 each.

Geographic

7. Mexico
8. Caribbean
9. Central America
10. Argentina
11. Brazil
12. South America (Excluding Argentina and Brazil)
13. Multi-Market
Multiple latin america markets.

Practice areas

After the first selection, additional categories cost $50 each.

Practice areas

14. Business-To-Business Marketing
15. Cause-Related Marketing
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to an issue or cause.
16. Corporate Image
Corporate image, or positioning campaign for a corporation or other institution.
17. Corporate Social Responsibility
18. Crisis/Issues Management
19. Digital Campaign
20. Employee Communications
A campaign designed to reach and motivate a company's employees.
21. Financial/Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.
22. Influencer Marketing
23. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, experiential, etc.
24. Marketing to Consumer (New Product)
25. Marketing to Consumers (Existing Product)
26. Media Relations
27. Public Affairs/Government Relations
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.
28. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.
29. Social Media Campaign
30. Special Event/Sponsorship
This category recognizes both the planning and execution of sponsorship activities, or special event activities, and pr support to leverage that sponsorship.

Industry sectors

After the first selection, additional categories cost $50 each.

Industry sectors

31. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities.
32. Consumer Products/Services
Any consumer product or service not covered in categories above.
33. Fashion & Beauty
34. Financial & Professional Services
35. Food & Beverage
Excluding restaurants and food service companies.
36. Healthcare
37. Industrial/Manufacturing
38. Mining/Extractive Industries
39. Media, Arts & Entertainment
40. Not for Profit
Excluding trade associations.
41. Public Sector/Government
Any public sector/government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.
42. Technology
43. Travel & Leisure
Includes hotels, airlines, tourism boards.

Diamond SABRE Awards - $75

Each selection costs $75 plus the basic entry fee ($275).

Diamond SABRE Awards

1. Company of the Year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (this category is not open to public relations agencies). .
2. Ceo of the Year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (this category is not open to public relations practitioners.) .
3. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. successful submissions will demonstrate that the pr professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales. .
4. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. successful submissions will demonstrate that the pr professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance. .
5. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity. .
6. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications. .