Q: What does SABRE stand for?
SABRE stands for Superior Achievement in Branding, Reputation & Engagement.
Q: What are the eligibility requirements?
Any public relations program conducted in whole or part in Latin America or originating from Latin America From January 1, 2019 to July 30, 2020 is eligible for entry.
Q: Who can enter?
The SABRE competition is open to anyone working in public relations, advertising, digital and social media firms, marketing, corporate communications, investor relations, public affairs, employee communications or any other field related to branding, reputation management and stakeholder engagement. We welcome entries from consulting firms, agencies, corporate departments, not-for-profit organizations, government agencies, or other institutions, without restriction.
Q: How many campaigns or categories can I enter?
You can enter as many campaigns as you like, and there are no restrictions on the number of categories you can enter.
Q: Can jury members enter the SABRE competition?
We welcome entries from individuals, companies and agencies on our judging panel. We make every effort to ensure that judges are not assigned to categories in which their own work is in competition, but winners
are picked by panels of at least four judges -- all of them senior figures with strong opinions. This makes it difficult -- not to mention embarrassing -- for judges to advocate on behalf of their own work.
Q: What if a judge is assigned to categories in which their own work is in competition?
We do not ask judges to recuse themselves from judging their own agencies’ work. Our experience is that most of our judges are capable to acting with integrity and delivering an honest verdict. The reality is that every campaign is judged by six or more judges, and so the ability of one judge to ‘play favorites’ is limited if none of the other judges agrees with their selection. Similarly, if judges do choose not to evaluate their own company’s work, that work will still rise to the top if the other judges like it.
Q: How should I format my entry?
The ideal entry contains a summary of the assignment as well as a sample of the work. Because there are many ways to tell a good public relations case story, we have relaxed our rules when it comes to summary formatting. Many people will choose to provide the traditional two-page written summary, but others are free to use Powerpoint or similar (we suggest 6-10 slides as an ideal length). You can even provide us with a video if you think that gets your story across in the most compelling fashion.
Whatever format you choose, the summary should include a brief description of the assignment; the challenge it presented; any research and insight that contributed to the creative strategy; details of the creative execution; and the results. The sample of the work will vary from category to category, but can include (but is not limited to) printed materials such as white papers or company publications; links to online content such as websites and videos; sample ads, infographics or web pages; mobile applications. Content may be uploaded via our SABRE Awards website, linked to in the summary, or when hard copy is necessary mailed to our offices.
Q: Can I enter in my native language?
The Latin American SABRE Awards will accept entries in English, Portuguese and Spanish. The main summary may be presented in any of these languages. However, all entries should include a single paragraph in Englsh explaining why the campaign is worthy of an award.
Q: Do you require budget information?
We do not require budget information and we understand that many clients are sensitive about releasing this information. If budget information is included (and many of our judges find it helpful), it will be treated in strictest confidence.
Q: How much does it cost to enter?
A single entry costs $275, which includes 1 Geographic, 1 Practice Area and 1 Industry Sector category. If different elements of the same overall campaign (for a single client) are being entered in multiple categories, each additional category costs $50. Diamond categories are an extra $75 on top of the single entry fee. Entries submitted after June 21 but before the late deadline should also include a $50 late fee.
Q: What denotes a Single Entry?
A single entry is dictated by it's Summary Document i.e to enter additional categories for $50 you should create one Summary Document that covers all the categories you have selected.
If you create unique Summary Documents (one specific to each category) then these are single entries and will each be charged the basic $275 entry fee, regardless of being for the same campaign or client.
Q: What are the deadlines?
The deadline for entries is Saturday June 21, 2020.. However, late entries will be accepted until July 12, 2020.
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