Categories

A list of all this year's categories.

Basic entry - $375

Inclusive of 1 practice area, 1 industry sector and 1 geography. Additional selections cost $50

Geographic

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50 each.

7. Australia/New Zealand
8. Greater China
9. Indian Sub-continent
10. Japan
11. Korea
12. South-East Asia
13. Multi-Country (at least 2 countries)
14. Regional (more than 5 countries)
15. Global (led out of Asia-Pacific with work in other regions)

Industry sectors

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50 each.

Consumer Goods

58. Automotive
Includes automakers and automotive parts and suppliers.
59. Fashion & Beauty
60. Food & Beverage
Excluding restaurants and food service companies.
61. Home & Furniture
Household products not covered by the categories above, furnishings.
62. Consumer Products
Any consumer product not covered in categories above.

Consumer Services

63. Entertainment
For clients in the entertainment business, including film and tv companies, record labels, artists and celebrities, sports teams, video game manufacturers.
64. Financial Services
65. Food Service
Including restaurants.
66. Retailers
For retail outlets, not all products sold at retail.
67. Travel & Tourism
Includes hotels, airlines, tourism boards.

Business-to-Business

68. Energy and Natural Resources
Includes energy producers, mining companies and utilities.
69. Chemicals & Industrials
70. Professional Service Firms
Includes law firms, marketing services firms, management consulting firms, etc.
71. Real Estate & Construction
72. Transportation & Logistics
Includes law firms, marketing services firms, management consulting firms, etc.

Technology

73. Consumer Electronics
74. Technology: Hardware
75. Technology: Software & Services
76. Telecommunications
77. Web-Based Business
Includes e-commerce companies that conduct the majority of their business on the internet, may include dot-com divisions of retail companies, etc.

Healthcare

78. Animal Care
79. Consumer Health
Over-the-counter medications, nutraceuticals, etc.
80. Healthcare Providers
Insurance companies, hospitals, and other related providers.
81. Medical Technology
Includes healthcare it companies, medical devices.
82. Pharmaceutical: RX
Also includes biotechnology companies.

Non-Corporate

83. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities, enter category 86.
84. Educational and Cultural Institutions
Schools, universities, museums, art galleries, performing arts venues, etc.
85. Government Agencies
Any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.
86. Not-For-Profit Organizations
Excluding trade associations.

Practice areas

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $50 each.

Marketing Communications

16. Business-To-Business Marketing
17. Consumer Marketing (Existing Product)
18. Consumer Marketing (New Product)
19. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.

Corporate Reputation

20. Institutional Image
Can also be institutional image for non-profit group or association.
21. Employee Communications
A campaign directred at a company's existing employees.
22. Employer Branding
A campaign positioning a company to attract new employees.
23. Executive Communications
A campaign to position the ceo or other senior executives as leaders or auithories on a topic or industry.
24. Capital Markets Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.

Engaging Society

25. Cause-Related Marketing
A campaign designed to increase sales or consumer engagement with a brand by linking that brand to an issue or cause.
26. Community Relations
A campaign designed to engage community stakeholders and improve relationships between a company and its neighbors, local or global) .
27. Corporate Social Responsibility
28. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.

Advocacy

29. Crisis Management
30. Issues Management
31. Public Affairs
A campaign designed to influence attitudes on matters of public policy, legislation or regulation.

Media Relations

32. Corporate Media Relations
33. Product Media Relations (consumer media)
34. Product Media Relations (Trade Media)

Digital and Social Media

35. Digital Campaign
36. Social Media/Social Networking Campaign
37. Influencer Marketing
38. Branded Journalism
A campaign based around content created or curated by the pr team.
39. Word of Mouth
A campaign that seeks to build advocacy for a brand or customer among key stakeholders, using either/both online/offline channels to generate positive dialogue and discussion.

Experiential

40. Guerrilla Marketing
This category includes activities such as street branding, flash mobs, etc.
41. Publicity Stunt
42. Special Event
43. Sponsorship
This category recognizes both the planning and execution of sponsorship activities, and pr support to leverage that sponsorship.
44. Trade Show
This category recognizes both the planning and execution of trade show exhibits and presence, and pr support for a company’s trade show presence.

Specialist Audience

45. Marketing to Men
46. Marketing to Women
47. Marketing to Youth
48. Multicultural Marketing
Includes campaigns designed to reach specific ethnic groups, gay and lesbian audiences, etc.

Diamond SABRE Awards - $75

Please select all the categories you would like to enter. Each selection costs $75 plus the basic entry fee ($375).

Diamond Sabre Awards

1. Company of The Year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (this category is not open to public relations agencies).
2. CEO of the Year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (this category is not open to public relations practitioners.) .
3. Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. successful submissions will demonstrate that the pr professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales. .
4. Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. successful submissions will demonstrate that the pr professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance. .
5. Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity. .
6. Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications. .

In2 SABRE Awards

Each selection costs $50 plus the basic entry fee ($375). Your first selection is included in the basic entry fee (i.e. its $375 for 1 selection).
Please select all the categories you would like to enter.

Earned Media

These submissions should be anchored in a single piece of excellent earned coverage. The lead media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage in the entry form (rather than supporting documents).

87. Digital and Print Media
This includes exceptional coverage online and/or in print, earned on third-party sites oper- ated by professional, incorporated media. excludes any paid content.
88. Broadcast Media (Radio/Television)
This includes exceptional coverage from radio or television, earned on third-party sites operated by professional, incorporated media. excludes any paid content.
89. Creation of Persuasive Content
Includes content intended to persuade and/or change thinking, including speeches told at third-party events, winning award entries or opeds placed in third-party print or digital media operated by incorporated publishers.
90. Best In Digital/Print B2b Media
This category recognizes exceptional, b2b coverage that is earned on digital or traditional media. excludes paid content.
91. Best In Product Reviews (Earned)
This includes an exceptional print/digital/broadcast product review featured in any influential media, including news sites, subject matter sites, blogs, podcasts, etc. .

Sponsored and Paid Media

These submissions should be anchored in a single piece of paid or sponsored media that should be included *within* the entry.

92. Media Partnership
This category includes media partnerships designed to showcase research, surveys, events or other pieces of content.
93. Public Service Announcement - broadcast, digital or print.
94. Best Influencer Programs Endorsements (Paid)
This includes securing a paid role for a product or company on social media via an influencer program, entertainment vehicle (film, tv show, online etc.) and/or securing an endorsement from celebrities or other influencers.
95. Best SEO/Content Distribution Program (Paid Organic)
This includes initiatives designed to boost seo and the distribution of content, including organic and paid seo initiatives paid content distribution/syndicates and paid social media placements.
96. Advertising - broadcast, digital or print.

Social Media and Community Management

For the channel-specific categories, please anchor your submission in the designated channel, using other social networks to show how the lead channel was supported. Please include visuals and comments lifted directly from the social channel *within* your entry with text providing context.

97. Best use of global social networking platforms
This category evaluates the best use of global social networking platforms, including facebook, twitter and linkedin, to build and engage a branded community for internal or external audiences.
98. Best use of visual social platforms
This category evaluates the best use of visual social networking platforms, including instagram, pinterest and snapchat, to build and engage a branded community for internal or external audiences.
99. Best use of Asian social platforms
This category evaluates the best use of asian social networking platforms, including weibo, wechat, mixi, to build and engage a branded community for internal or external audiences.
100. Best In Real-Time Engagement
This includes using social media to respond in real-time to crises or related breaking news or events that impact a brand and/or its community. best meme/viral campaign.
101. Best Meme/Viral Campaign
The best idea, image, or video that resonates culturally with audiences.

Digital & Creative Categories

102. Brand Digital Platforms
This category recognizes websites, microsites, downloadable apps, intranet sites, email marketing and other technical content to support brand narratives and storytelling.
103. Digital Newsrooms
This category includes online assets designed for media and influencers to facilitate the editorial process.
104. Digital Video
This includes informational/educational, entertainment-oriented and traditional storytelling narratives for online videos.
105. Podcast/Webinar/Webcast
106. Branding and Identity- including logo and other design work