Categories

A list of all this year's categories.

Basic entry - $165

Inclusive of 1 practice area, 1 industry sector and 1 geography. Additional selections cost $25

Geographic

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $25.

Geographic

8. India
9. Bangladesh
10. Nepal
11. Pakistan
12. Sri Lanka
13. South/Southeast Asia
Led from from a south asian country.
14. International
Led from south asia with work in other regions.

Practice areas

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $25.

Practice areas

15. Business-To-Business Marketing
16. Corporate Image
17. Corporate Social Responsibility
18. Crisis/Issues Management
19. Digital Campaign
20. Employee Communications
A campaign designed to reach and motivate a company's employees.
21. Employer Branding
A campaign designed to help attract new employees.
22. Financial Communications
Investor relations or financial media relations designed to reach shareholders and other financial stakeholders.
23. Integrated Marketing
This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.
24. Marketing to Consumers (New Product)
25. Marketing to Consumers (Existing Product)
26. Media Relations
27. Public Affairs/Government Relations
28. Public Education
A campaign designed to improve public health or drive awareness of an issue with important societal implications.
29. Social Media Campaign
30. Special Event

Industry sectors

Basic entry includes 1 practice area, 1 industry sector and 1 geography. Each additional category costs $25.

Industry sectors

31. Associations
Associations or coalitions consisting primarily of for-profit businesses; for charities.
32. Consumer Products/Services
Any consumer product not already covered in this list.
33. Fashion & Beauty
34. Financial & Professional Services
Includes law firms, marketing services firms, management consulting firms, etc.
35. Food & Beverage
Excluding restaurants and food service companies.
36. Healthcare
37. Industrial/Manufacturing
38. Media, Arts & Entertainment
38. Mining and Extractive Industries
39. Not for Profit
Excluding trade associations.
40. Public Sector/Government
Any government-sponsored campaign, domestic or overseas, including public education, tourism promotion, economic development.
41. Technology
42. Travel & Leisure
Includes hotels, airlines, tourism boards.

Diamond SABRE Awards - $40

Each selection costs $40 plus the basic entry fee ($165).

Diamond SABRE Awards

1. Company of the year
This award will recognize a corporation (or other organization) that has embraced public relations as a key management discipline and can demonstrate that public relations has made a significant contribution over the course of the year to its overall performance. winning submissions will demonstrate that organizational behavior and organizational communications are aligned, and that public relations activities attain the highest levels of integrity, authenticity, and effectiveness. (this category is not open to public relations agencies). .
2. Ceo of the year
This award will recognize the chief executive who has worked diligently to enhance the role of public relations within his or her organization, or demonstrated a clear commitment to ensuring that the organization embraces the principles of ethical and effective public relations, in its culture, its communications and its actions. (this category is not open to public relations practitioners.) .
3. The SABRE Award for Superior Achievement in Brand-Building
This award will recognize public relations work that has played in a central role in brand strategy, positioning and messaging. successful submissions will demonstrate that the pr professionals involved—on either the agency or in-house team—took a lead role in creating and developing a brand platform and explain how that platform shifted perceptions, built stronger customer relationships, and ultimately drove sales. .
4. The SABRE Award for Superior Achievement in Reputation Management
This award will recognize public relations work that has played in a central role in corporate strategy, positioning and messaging. successful submissions will demonstrate that the pr professionals involved—on either the agency or in-house team—took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders relationships, and ultimately contributed to corporate performance. .
5. The SABRE Award for Superior Achievement in Research and Planning
This award will recognize public relations campaigns that draw on original research and modern data and analytics to develop critical insights into the client and its audience, and use formal planning techniques to devise the most appropriate strategic approach to address a challenge or seize and opportunity. .
6. The SABRE Award for Superior Achievement in Measurement and Evaluation
This award will recognize public relations campaigns that made a meaningful and measurable contribution to an organization’s bottom-line results. winning entries will focus on metrics such as stakeholder engagement, stakeholder attitudes, “net promoter score” (or similar), sales results, or business performance, and will make a compelling case that these results were directly related to effective communications. .
7. The SABRE Award for Superior Achievement in Creativity
This award will recognize public relations work that breaks new ground in terms of creative thinking, creative ideas or creative product. successful submissions will demonstrate that the work involved leveraged insights and planning to develop unique creative content that resonates with the judges, ranging from visual storytelling to earned media content.